Understanding Risk Psychology in the Turkish Context

Our research has identified several key differences in Turkish risk perception compared to Western countries. Turks tend to be more risk-averse in financial decisions but more risk-tolerant in social and health-related behaviors. There's also a stronger influence of collectivist values on risk assessment, with family and community opinions playing a larger role than in individualistic cultures.

We work with a diverse range of industries including finance (banks, investment firms), healthcare (pharmaceutical companies, hospitals), education (universities, policy makers), and international businesses entering the Turkish market. Any organization that needs to understand how Turkish consumers or employees perceive and respond to risks can benefit from our expertise.

Yes, all our services are available in both Turkish and English. Our team is fully bilingual, and we can conduct research, workshops, and consultations in either language depending on client needs. We also translate all reports and materials between the two languages.

Project timelines vary depending on scope. A basic corporate risk culture assessment typically takes 4-6 weeks. More comprehensive studies involving field research across multiple regions of Turkey may take 3-6 months. We always provide a detailed timeline estimate during our initial consultation.

Yes, we maintain a comparative database of risk perception across 18 Middle Eastern and Mediterranean countries. While Turkey shares some cultural similarities with its neighbors, we've identified unique patterns in Turkish risk assessment that reflect the country's particular blend of Eastern and Western influences, secular values, and economic development trajectory.